Building an inclusive design community
ROLE
Head of Design - Leading a team of 4 designers
TOOLS
People
I’ve been building Incubed which is a design focused technology group in San francisco State University. I’ve worn multiple hats at this club, starting from a mentee to leading a design team of 4 to reach our design goals for the club.
Incubed aims to build a community of design focused entrepreneurs at San Francisco State University through teaching people about design and entrepreneurship. We have developed a strong network of designers and founders who work in and around the valley and invite them to hold workshops for students.
In 2018 the club hosted SF’s first collegiate hackathon, SF Hacks 2018 and I worked on the brand identity for the hackathon.
Hackathons is how I was introduced to building cool things. Student hackathons are an important stepping stone for a lot of students who don’t have access to company hackathons or developer exclusive events. Moreover, company sponsored hackathons have a very narrow specturm of projects which usually involve using the company’s API/dev tools. Collegiate hackathons are neutral in nature and foster a leraning environment for students.
Introduction
Hackathon
Why are student hackathons important?
Our ‘brand role’ is a simple and powerful statement that guides everything we do. Including how we look, think and talk to the world.
Brand Identity:
The Way We See It
Why?
The beauty of working together is that everybody has their own ideas and prespectives. However, if we want to build something amazing together we have to agree on a solid foundation.  
Secondary Colors
#EC373C
#F29132
#0500CB
RGB (236, 55, 60)
RGB (242, 145, 50)
RGB (5, 0, 203)
Primary Colors
Pantone Violet
#4D3273
#E83257
Skylar White
SF Hacks uses colors purposefully to communicate how things function. This helps us create visual patterns that can make interacting with our website easier and more predictable for hackers.
Colors
SECONDARY TYPEFACE
Open Sans Regular
Open Sans Regular
Open Sans Semibold
Open Sans Bold
PRIMARY TYPEFACE
Product Sans Regular
Lato Thin
Product Sans Bold
Lato Medium
Lato Regular
The hackathon provides a constrained, purposeful set of typographic styles. The Product Sans and Lato font families are the hackathon’s primary typeface.
Typography
Cofounding the design club at San Francisco State University and hosting the first collegiate hackathon in SF.